What is the Importance and strategies of digital marketing in the World

In a globalized world increasingly dependent on web connectivity, such as the one in which we currently live, certain tools are necessary when starting up any online business or developing the virtual side of a physical business. Digital marketing was born to bring together all these tools to successfully market a product, an image or a brand through internet channels and social networks.

From the development of this new type of online marketing, the idea of ​​the digital marketing agency emerged, a specialist in using specific promotion methods adapted to the needs of each project. Such is its importance that, today, behind every important campaign there is a specialized agency.

Importance and strategies of digital marketing

Thanks to digital marketing, companies/brands and consumers/users are much closer than ever. Such is its ability to generate global content of general interest that 95% of people under the age of 50 in developed and developing countries have consumed and have occasionally been interested in a product or brand through the Internet. .

To achieve this result, the path has been hard, but very fast. The strategies have continuously innovated and increasingly improved the reach capacity of the campaigns. At the same time, other important factors have appeared that until recently did not exist, such as web positioning (SEO).

SEO is based on the interaction of users with the results when doing a search. It has been shown that the first results are the ones that get the most audience and this has unleashed a fierce fight by brands to place themselves in these first positions, giving rise to other types of specialized agencies, within marketing, called SEO agencies.

The job of a good SEO agency is to get your client to be in the first position for a pre-established keyword and directly related to the brand. Achieving this will mean a considerable increase in visits to profiles (whether web or social), which in turn will translate into economic benefits for the firm.

Today SEO is one of the fundamental factors of a good digital marketing strategy, but there are also other important ones, such as email marketing, content blogging, online advertising or influencers. A good combination of both and an expert agency will translate into a business of assured success.

In the current context of increasing digitization in which the majority of businesses, whether traditional or digital natives, use the internet as a cover letter and to publicize their products and services, digital marketing strategies are more valued than ever.

It is true that the internet offers a wide horizon of opportunities to debut in the business world, but to optimize the content that we upload to the network and for our personal or business brand to be successful, a series of knowledge is necessary in economic and strategic terms. .

Digital marketing can be a good elixir for the growth of a company but you have to know how to get the most out of it. Faced with this situation, the demand for professional profiles with leadership capabilities to strategically manage the field of digital marketing is increasing.

Knowing the communication tools not only serves the company to sell its products, but also to generate and spread the value of the entity, interact with its workers and even as a vehicle to recruit new personnel. This is the reflection that, from the TecnoCampus, they want to publicize and reinforce with the Digital Entrepreneurship Program, which welcomed 23 students from the Master of Administration and the Master in Marketing and Administration from the ICESI University of Cali, in Colombia.

“This is a week-long course where the idea is for students to have a very general vision of the digital environment and online business models: how to detect digital business opportunities, the technology used, marketing within a Web page (Inbound Marketing), digital media advertising, SEO, Google Adwords, Business Analytics, Social Media plans… ”, says Roberto Dopeso, responsible for the program and professor of the Degree in Marketing and Digital Communities.

An updated and experiential point of view

“ICESI students are used to seeing more traditional business management. This program has helped them discover a more modern version of marketing, through academic sessions and experiences of active professionals, as well as visits to companies in the sector, “highlights the coordinator, who believes that knowing the errors and successes of specific cases It can serve as an inspiration for future professionals.

The demand for professional profiles with leadership capabilities to strategically manage this commercial aspect is increasing

The statistic presents the growth rate of investment in digital marketing in Spain from 2015 to 2018. Digital marketing has revolutionized marketing worldwide and, as reflected in the report recently published by the Marketing Association of Spain, investment In this type of marketing, it has not stopped growing until reaching a growth rate of 90% compared to the base year in the last year.

“Every brand is a company, not every company is a brand”
A brand is the set of attributes, tangible and intangible, a distinctive sign that identifies a product or service and makes it unique in the market. The main function of a brand is to differentiate itself and become unique in front of the rest of its competitors. The brand is what gives identity and meaning to a specific product or service.

The brands transcend that they reach the level of impersonating a name in the market. For example: people do not say detergent but “please give me an ace ” and it turns out that the detergent is XXX brand. The ace brand became so popular that people substitute the word detergent for ace.

Brand positioning:

It is the place that the brand occupies among its consumers or clients, with respect to the rest of its competitors. This position gives the company its own image in the consumer’s mind, which will make it differentiate itself from the rest of its competition. This own image is built through the active communication of distinctive attributes, benefits or values ​​to our target audience, previously selected based on business strategy. Power has the brand that reaches your social networks.


How to delete permanently your social media account forever

Links that are not advertised, complex combinations, ‘crossroads’ of questions … it is not too easy to end an account on a social network, but here we are going to help you, writes Guillermo Cid for   El Confidencial.

The bomb that fell this weekend around the world still resonates, and especially on social networks, with the case of ‘Cambridge Analytica’. The American consulting firm has been accused of manipulating the data of 50 million Facebook users and has been considered one of the largest data breaches in history. The blow has been so strong that you, like many others, may have also reconsidered whether or not you should continue on social media.

If you are seriously rethinking it but do not know how to get out of these platforms, here is a small guide because the complexity varies a lot depending on the network you want to leave. From how easy it is to delete your account and your messages on Twitter or WhatsApp to how complicated it is to do it on Facebook there is a big difference.

How to delete my Facebook account

If you have decided to download from the largest social network in the world, the service itself gives you two options. ‘Deactivate’, if you prefer to ‘give the situation some time’, or ‘Definitively delete your profile’, in case you are clear that this is over.


  1. Go to your Facebook profile and click on the down arrow at the top right.

  2. Select ‘Settings’ .

  3. Click on the ‘General’ section in the left column.

  4. Select ‘Manage your account’ and follow the steps indicated to confirm the action.

With this it would serve you. Of course, remember that it is only a deactivation. Your profile will not be visible to the rest, nor will they be able to search for you through the platform, but certain information, such as messages or email, will continue to be stored. What’s more, to return you would only have to return to Facebook and access with your username and password.

Permanently remove

If you are determined to delete the account, the first thing they recommend is that you download a copy of the information that you have been storing on the platform since you entered it.

Once this is done, you must access this link and click on ‘Delete my account’ . At this point, you can read all the conditions involved in the deletion, but we have already warned you that, among other things, the company warns you that it will take about 90 days to delete all the information they have about you. It is important that you do not access the network again during this time or Facebook will interpret that you are regretting it.

After this period of time, there will only be some data such as the messages you sent to a friend, which cannot be deleted.

How to delete my Twitter account

If Facebook has surprised you with its complexity, the bird’s network will do just the opposite. While the first requires a series of steps before deleting all the data about you, Twitter makes everything so simple that it even makes it a little sad to close the profile.

You just have to follow these steps and all the information you have on their service will disappear permanently.

  1. Enter your Twitter account and click on the profile photo that appears in the upper right.

  2. Go to ‘ Settings and privacy ‘.

  3. When entering, go down to the limit of the page and click on ‘ Deactivate your account ‘.

  4. A new screen will appear in which you must confirm that you want to delete your profile and you will be informed that you will have 30 days to reactivate it before the information is lost forever.

And that’s it. If you have decided to leave Twitter you will not have to do anything else. Of course, they warn you that they have no power over the content indexed in Google, so your footprint can take considerably longer to disappear.

How to delete my Instagram account

Like Twitter, Instagram also makes it easy enough for you to unsubscribe from their service. Of course, in this case you will have to do it from the computer and enter a link that the platform, like its current parent (Facebook), does not advertise too much.

  1. Access this link.

  2. Indicate that you want to go and hold the ‘solution’ that Instagram gives you to stay.

  3. Enter your password again.

  4. Finally click on ‘Delete my account permanently’.

How to delete my WhatsApp account

Speaking of simplicity, nothing like WhatsApp. The messaging ‘app’ that has succeeded for its ease of use, is not complicated when it comes to deleting a profile.

  1. Open WhatsApp> Settings> Account.

  2. Select ‘ Delete my account’.

  3. Enter your number with prefix (+34 in Spain).

  4. Click on ‘Delete my account’.

How to delete my Snapchat account

Finally, we leave you the guide to leave Snapchat. The ‘app’, which exploited for its private and groundbreaking aspect, was widely criticized, at the time, for its complexity, but when it comes to abandoning it, it makes it easier for you. A tip: it is much easier if you do it through a PC.

You just have to go to this page , access your account details and follow the steps indicated by the ‘app’ until the final goodbye.

Social networks have become a very important tool for Internet users. It is the medium in which we are in communication with friends and family. Also the way to inform us of the latest developments in the world. Some even allow us to promote our company or business. They are more than just a place to upload photos. However all of this makes security more important than ever. Today we are going to explain how to log out remotely on Facebook, Twitter or Instagram.

Let’s imagine that we have connected to a foreign computer. We have logged into our Facebook account, for example, and we have not closed it when we left. Our account is still open. This can be a problem if we have opened it on a public computer such as a library, for example.

It can also happen that we have lost our mobile , with all social networks open. If we do not have sufficient protection, anyone could access our notifications and our profile.

Therefore it may be interesting at some point to log out remotely on social networks. It is something simple and we are going to explain how to do it on the main platforms today such as Facebook, Twitter or Instagram.


What is Netflix? How Does it Works and what are the Netflix Streaming Plans?

The advancement of technology over time devastates traditional businesses that do not adapt to changes, such as video clubs at the time. It is history to have to go to the nearest place to rent a movie. Netflix allows access to a catalog of audiovisual content without having to move, and thanks to its mobile application, its content can be consumed from anywhere.

What is Netflix 

Netflix It is a transmission or ‘streaming’ service that allows you to watch a wide variety of series, documentaries and movies on any device with internet access such as cell phones, computers, tablets or ‘smart tv’ by paying a fixed monthly fee.

To start using it, you must open a Netflix account. With the registration, the user has a free trial month, although it is necessary to link the credit card number such as BBVA Paraguay’s to the account. You will only be charged for the card subscription amount if you have not entered the page to cancel it before the month.

Membership is a month-to-month subscription with no contracts or cancellation fees, which offers the possibility to unsubscribe from the service at any time online. The minimum is a month that starts counting from the moment the account is activated.

At the time of registration, the platform requests information about the user’s preference for genres such as adventure, comedy, science fiction, romance, action. Using this information, the program will recommend the titles that fit the interests of the subscriber.

Transmission plans

The platform offers three streaming plans. The plan chosen will determine the number of devices that can view content at the same time. It is also possible that the Netflix application is installed on all devices, so you can share the account with all your family or friends and will not involve additional costs.

  • Basic plan.  Play movies and series on one device at a time in standard definition
  • Standard plan. It offers content for two devices at the same time and, when available, in high definition (HD).
  • Premium plan . Allows content playback on up to four devices at the same time and, when available, in high definition (HD) and ultra high definition (Ultra HD).

It is important to note that all packages have access to the same content.

Some advantages

  • The catalog of films and series is expanded month by month.
  • You can leave the movie pending by pressing pause and continue at another time.
  • You can unsubscribe whenever you want without paying an additional amount for the cancellation.
  • It has an option for girls and boys that only shows children’s content.
  • You can download the desired content for offline viewing later.

Did you know that the catalog can be explored in another way? Knowing the codes you have access to the hidden productions that are on the platform, you can access more movies than those shown in the application.

Netflix Streaming

Netflix is a streaming service that allows our members to watch a wide variety of award-winning TV shows, movies, documentaries, and more on thousands of internet-connected devices. With Netflix, you can enjoy unlimited ad-free viewing of our content. There’s always something new to discover, and more TV shows and movies are added every month!

If you’re already a member and would like to learn more about using Netflix, visit Getting started with Netflix.

Netflix Streaming Plans

Netflix offers four streaming plans to meet your needs. The plan you choose will determine the number of devices you can stream Netflix on at the same time. No matter which plan you choose, you can install the Netflix app on as many devices as you want, and enjoy as many TV shows and movies as you want, anytime, anywhere.

  • Our Mobile Plan lets you stream TV shows and movies from Netflix on one mobile or tablet device at a time in standard definition (SD). This plan also lets you download titles to one phone or tablet. Casting or mirroring from a mobile device is not supported.
    NOTE: Supported on Android devices with Android OS 5.0 (Lollipop) or higher, and on iOS devices with iOS 12.0 or higher.
  • Our Basic Plan lets you stream TV shows and movies from Netflix on one device at a time in standard definition (SD). This plan also lets you download titles to one phone or tablet.
  • Our Standard Plan lets you stream TV shows and movies from Netflix on two devices at the same time and in high definition (HD) when available. This plan also lets you download titles to two phones or tablets.
  • Our Premium Plan lets you stream TV shows and movies from Netflix on four devices at the same time and in high definition (HD) and ultra high definition (UHD) when available. This plan also lets you download titles to four phones or tablets.

View our current plan pricing and choose the plan that’s right for you. If you are already a member, you can change or upgrade your plan anytime from the Plan Details section of your Account page

The famous and admired “king of high quality streaming”, Netflix, has built a juicy business with a value that amounts to US $ 125,000 million. And in the past three months, it added 6.7 million new subscribers, increasing its total user base to 153 million worldwide.

But the next three months will be the most decisive in its history.

Netflix will soon be competing with Disney +, HBO Max and Apple TV +, all companies with a well-known brand and a strong desire to get their share of the streaming business cake .

  • How Apple wants to compete with Netflix with movies and series in “streaming”

Last Wednesday, Netflix wrote to its investors to tell them that having competition was going to be a positive thing. The growing wave of streaming services would simply tempt more people to move away from “linear television,” as they mimes defined it, and to use more streaming services.

“Just as there was an evolution from broadcast television to cable television , these one-of-a-kind changes in a generation are vast and open up great new opportunities for many players,” the company told investors.


Follow the Tricks to Improve the health of the brain 

Our brain is a living organ and in which phenomena absolutely essential for our daily life occur.

If we make a metaphor with the world of computing, we could say that the human brain is the CPU that governs and controls all the processes of the computer equipment, that is, of our body, our mental processes, our physiological, neurochemical processes … In short, the brain is the executive organ that allows us to live, think, move, perceive through the senses and carry out any activity of our daily life.

There are a number of tricks and techniques to make your brain faster and more productive. Unfortunately, we don’t usually pay much attention to the agility with which our neurons interact, and we repeat habits that negatively affect our brain health.

Tricks to Improve the health of the brain

For more exercises and strategies to improve concentration that you put into practice, it will be difficult for you to notice an improvement if you continue damaging your body and your brain.

If you really are for the work of improving the health of your neurons, here we leave you a total of ten tips that you should apply.

1. Quit smoking

Smoking is harmful to our entire body, and as far as the brain is concerned, the harms of cigarette smoking are severe.  Smoking increases the chances of getting dementia in old age , and the higher the daily consumption, the greater the risk. Those who decide to quit the bad habit stop this process, so you still have time to purify yourself from the bad effects of smoke.

2. Relate to other people

Have you heard of transactive memory ? You may have noticed that in interpersonal relationships we tend to remember some things and forget others. There are people who never forget a face or a name, while other people have an easier time remembering hobbies or the trade.  

For this reason, it is interesting to cultivate personal relationships in quantity and quality, in order to encourage your brain to be able to explore new topics , being able to foster your creativity and, with it, your openness to new experiences. All these factors converge to give your brain a greater capacity to process information and learn new things.

3. Think positively

The Pygmalion Effect alerts us that if we propose that we will be able to achieve our objectives and goals,  we are building the bridge so that our wishes can come true. On the contrary, those people who firmly believe that they are not capable of pushing forward any project, it is very difficult for them to carry it out.

It is what is known as a limiting belief . To achieve a goal, it is important to think that we will be capable, so that we have confidence in our possibilities and our attitude is focused on trying our best to achieve it.

4. Get adequate rest and sleep

Our brain never rests, even when we are asleep. Look at dreams: they are the reflection of the brain work to process and store everything we learn on a daily basis. In the hours of rest, the perceived information is consolidated in the brain, and if we do not sleep, it tends to be eliminated.

For this reason it is very necessary to sleep between seven and nine hours a day . to give our brain time to process and select the data.

5. Healthy diet

Popular wisdom warns us that there are good (and bad) foods for our brains. Vegetables such as tomatoes, spinach and broccoli, as well as the proteins we get from meat, eggs, and some vegetables, which provide us with amino acids. The latter allows the creation of neurotransmitters, responsible for connecting neurons to each other in a process that we know as neurogenesis.

Likewise, there are also certain vitamins that strengthen the brain’s ability to regenerate and enjoy iron health.

Since we are babies, food plays a fundamental role in mental and cognitive development, since children who are fed with breast milk have a higher IQ . Another factor to take into account is the mother’s diet during the months of gestation.

6. Meditation

Despite the fact that meditation is an ancient art and has been discredited on multiple occasions, it is actually a practice that improves our ability to concentrate and our memory. Some brain regions develop better and information can be processed more quickly and efficiently. Meditation also prevents stress, which is a limiting factor when it comes to acquiring new learning.

7. Stay physically active

The exercise increases blood flow, by which achieves better oxygenate the brain . Likewise, physical exercise increases the coordination between the brain and the body, with which we activate and improve the attention and agility of certain mental processes. It is also positive since it creates new neural connections and blood vessels.

In contrast,  a sedentary lifestyle causes structural changes in our brain , with multiple disadvantages and functional problems in cognitive ability.

8. Keep the mind awake

From a young age, our parents teach, play and communicate with us. All of these stimuli are positive and serve as anchors for reaching levels of cognitive development. Solving puzzles and teaching reading are activities that adults should share with their children.

Asking questions or explaining stories is a very interesting way to encourage cognitive development and social skills.

9. Education, a challenge for everyone

Formal education in schools from an early age gives you a habitual framework that allows you to intensify your learning, but this does not help you to be smarter or better prepared for life. For this reason, education should extend to interpersonal relationships and self-taught learning . Constantly studying and acquiring knowledge and skills helps to increase our IQ.

In addition, it has recently been detected that children who attend ‘green’ schools (surrounded by vegetation) report better academic grades … It seems, then, that the environment also influences the health of our brain.

10. Train the mind and brain

Training to increase the capacity of our brain is effective if done well, and there are a variety of methods to streamline and make our capacities more efficient . There are also many methods that are based on false assumptions and are not effective.

Exercises focused on developing mental agility or logical and deductive thinking are the most recommended. In this sense, the benefits of playing word games, sudokus, mental calculations or crossword puzzles are proven and are an entertaining way to improve our cognitive ability .